Market Solution Essay Example | Topics and Well Written Essays - 2250 words

Market Solution - Essay Example Recently, the organization experienced a drop in the share prices by 10%. The organization is said to be suffering from low employee satisfaction as reported by popular media such as the Wall Street. The organization has even started experiencing a decrease in customer loyalty as the organization has seen a decline in the enrollment of the customers in the Reward program of the organization. The airlines witnessed a 20% decline in the customers enrolling in the reward program and they have started shifting towards the competitors of the airlines. The airline is even suffering from the issue of an increase in the operating costs due to increased labor and fuel cost. The organization can alter its problematic situation and can earn higher profits. Its problems can help it grow and attain success; they need to carefully handle the entire problematic situation. While dealing with the issue of decline in customers, the airline needs to distinguish between its essential customers and every day customers. They need to provide more personalized services to certain customers which will help the airlines to gain attention in the market. The customers will further help the airline in increasing their customer base. Satisfied customers will pass on satisfactory messages to other consumers which will result in an increase in the customers for the airline and will further help in decreasing the overall marketing costs. One of the major changes that the airline needs to make is to change its current reward program. They can enhance their reward program by creating a program or changing their current program after analyzing the programs that are created by their competitors. Altering the current reward program of the airlines will enhance customer satisfaction and consumers will start giving preference to the airline’s reward program. The airline even needs to focus on how to decrease their operational costs. One such method is the introduction of winglet which will resu lt in decreased consumption of fuels by the aircrafts. Several problems related to the airline have been identified by the different stakeholders of the company. Stakeholder issues need to be considered while solving the issues of the company because these stakeholders lead to the success and failure of the organization. The stockholders of the organization are of the opinion that the share prices of the organization have declined very sharply and this is hampering their investments. They believe that the share prices of the organization can be increased if the organization starts satisfying customers and customer loyalty is one of the essential things that need to be created in the market for the success of the company. The management is of the idea that the organization is not completely fulfilling the needs of the consumers and once these needs are fulfilled, consumers will start becoming loyal to the organization. Employees of the organization are mainly concerned about the nega tive reviews of the organization in the popular media. The employee union of the organization is concerned about job losses, decrease in salaries of the workers, dissatisfied workforce and they want to ensure that workers are compensated equally according to their hard work and performance. Similarly, the government and the officials

Internet TV Assignment Example | Topics and Well Written Essays - 1000 words

Internet TV - Assignment Example At the same time, it will save huge cost of the viewers. The company’s aim is to deliver news instantly across its network so that it reaches the customer on demand and at the same time faster than its competitors. The internet TV model will help the company achieve this goal. In the traditional TV model, the broad casting station had to depend on the cable operator for transmitting their news to viewers. Now, this model had limitation that some cable operator might charge extra money to viewers to watch the channel which often acted as a barrier between the company and target audience. With the new O-T-T model, the company will be able to reach their customers directly through internet. The broadcasting network will receive payments from the customers directly by shifting to the new model, as it eliminates the cable operator from the picture. Such model is beneficial for both the NBC as well as its viewers as the company will be able to receive new streams of revenues that we re blocked with cable operators in the earlier model (Odlyzko, 2001, p.8). In short we can say that there will no net losers for the new model since the viewers will pay less since they are paying directly to broadcasting station and the NBC will receive greater revenues since it does not have to share its revenues with the cable operators. Action Plan for Rogers Rogers Communications Inc. is a diversified Canadian telecommunication company. The company broadcasts its network across various media including the television, radio, internet, etc. If we consider the traditional TV model which the company used to reach their customer, we will find that the model has limited scope for transmission if the company wants to be global. This is mainly because when domestic company plans to operate globally, it has to take many clearances from the promotional boards. At the same time, it will need local distribution networks. Thus, we can say that the entire process is complex as well as techni cally costly to implement that way. The company has the option to opt the O-T-T TV model that will enable the global viewers, thanks to the application of e-commerce industry. This model does not need local distributors, or foreign clearances. All a customer needs to see their favorite channel is to connect their television with internet using a set-top box. Thus, if Rogers implement this model, their organization will definitely have competitive advantage as well as cost advantage. At the same time, large number of viewers across the globe may be targeted without any troubles. The model is very simple and easy to implement. In short, we may say that Rogers as well as its TV viewers will be gainers if this model is implemented by the organization. Action plan for Bell Canada Bell Canada is a Canadian telecommunication and media company. The company’s main competitor is Rogers. With both the company’s working in same line of business, the company that will reach its vie wers faster and smarter way will be the gainer. If Bell adapts the O-T-T model, it will significantly reduce its cost of transmission as they will not have to share their revenues with the middle-men or the cable